Air NZ naked campaign takes top award

Air NZ naked campaign takes top award

first_imgAir New Zealand’s “Nothing to Hide” campaign has continued to turn heads, the campaign receiving a prestigious accolade in the Marketing Association’s RSVP and Nexus Awards last week.The campaign, which featured naked Air NZ staff with body-painted uniforms and was developed by ad agency .99, won the RSVP Grand Prix award for response-driven marketing.Judges pointed out that the carrier faced specific challenges during the time of the campaign such as swine flu, fluctuating fuel prices and low-cost carrier Jetstar entering the market.Such challenges made it ever more important that people understood the difference between Air NZ’s fully-inclusive fares and those of lower cost, non-inclusive carriers.However, the campaign’s personal and target message and use of traditional and non-traditional media saw it being viewed worldwide.”It was very brave, at a time of huge challenge for the airlines but they stayed true to their brand,” the Marketing Association’s Sue McCarty told TVNZ.”They had TV campaigns running, they had internet initiatives running, they had strong use of YouTube video. It was so much fun, it was very unexpected.” <a href=”http://www.etbtravelnews.global/click/283fd/” target=”_blank”><img src=”http://adsvr.travelads.biz/www/delivery/avw.php?zoneid=10&amp;cb=INSERT_RANDOM_NUMBER_HERE&amp;n=a5c63036″ border=”0″ alt=””></a> Source = e-Travel Blackboard: J.Llast_img

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