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Syracuse takes down Penn State, 3-2, for its 2nd straight overtime win

first_img Published on February 5, 2016 at 11:05 pm Contact Tomer: tdlanger@syr.edu | @tomer_langer Related Stories Syracuse struggles building momentum heading into late stretch of conference playMelissa Piacentini emerges as efficient passer amid goal-scoring droughtSyracuse trumps Mercyhurst in 2-1 overtime win Syracuse (13-13-3, 9-4-2 College Hockey America) defeated conference foe Penn State (9-15-5, 5-5-5) in overtime, 3-2, on Friday night in University Park, Pennsylvania.The Orange struck first late in the first period. Melissa Piacentini scored her first goal since a Dec. 10 loss to Boston College to give her team the 1-0 lead.The Nittany Lions came roaring back in the second. Kelsey Crow scored on a power-play goal 8:25 in and Laura Bowman followed her up less than three minutes later to give Penn State the 2-1 advantage. Amy Petersen assisted on both of the goals.Things looked bleak for the Orange until junior Morgan Blank converted on an equalizing goal with just under three minutes left in the game. It was only the second goal on the season for Blank.Syracuse’s Jessica Sibley ended the game just under five minutes into the extra period. It’s the second straight game that the Orange have won in overtime on a goal by Sibley.AdvertisementThis is placeholder textSophomore Megan Quinn had an assist on every Orange goal and led the team with three points. Goalkeeper Jenn Gilligan recorded 14 saves.The Orange resumes play on Saturday at 2:30 p.m. against Penn State. Syracuse will be looking for its first three-game winning streak, and its first weekend sweep on the season. Commentscenter_img Facebook Twitter Google+last_img read more

Perfecting the Art of Guest Content

first_imgAs I’ve written in the past, influencer marketing is all about marketing to, with, and through your target audience’s key influencers. Of course, that’s much easier said than done. Developing a relationship with those key influencers doesn’t happen overnight. You have to first identify the right influencers, prove your worth to them, gain their trust, and produce content that’s compelling enough to encourage them to share it with their audience. Quite simply, that can take a lot of time.The good news is that there’s a fairly simple way to speed up that process, allowing you to appear on those influencers’ radars in a matter of weeks or months.How? With guest content. In my experience, guest content is a great way to begin conversations with your business’s most important influencers.As online marketing company Blue Glass points out on its blog, guest posting is a mutually beneficial venture. It provides influencers a chance to build their own brand and continue to establish thought leadership online. For you, guest articles create instant content from some of your industry’s most trusted sources, while also providing the opportunity to prove your worth on their site. More importantly, by offering valuable, unique information that addresses your target audience’s pain points, you won’t come off as a self-serving corporate machine, showing a commitment to becoming a trustworthy, innovative force in the industry.Trust me – going that route will be far better received than spewing some corporate gobbledygook about how great version 2.4 of your product is, hoping the influencer cares enough to write something about it. And by giving your influencers the opportunity to participate in your content creation, it will take your relationship with them one step further.Ready to get started with guest content?I often encourage OpenView’s portfolio companies to think about exchanging guest content to their target list of 10-15 influencers. Here are some quick tips and ideas for soliciting and contributing guest content from those sources:Be sure that the opportunity for guest content exists. This is a no-brainer. I’m not trying to steer you away from sites that don’t accept guest content (because they often make an exception for exceptional ideas), but it’s often a better use of your time to focus on sites that openly accept and encourage guest content. Look for syndication options. One possibility is BusinessInsider Contributors. If your management team already blogs consistently, hitching up with that syndication service is a piece of cake. Pitch ideas, not long articles. You don’t want to spend an exorbitant amount of time writing a long article, only for it to be turned down by your influencers. Instead, pitch them on ideas and write the articles once they agree to publish them. Need help crafting a good pitch to the most influential bloggers in your market? Mark Ivey at Social Media Explorer provides a few great tips. Explain what’s in it for them. When asking influencers for content, be sure to convey the benefits of being published on your site. Share traffic information (such as the number of unique visitors or page views per month) and, if you have a newsletter, be sure to explain the level of exposure they might get through that channel. Stay positive. Often times, you’re not the only marketer reaching out to key influencers and asking them to submit guest content. After all, those people are labeled “influencers” for a reason!There you have it – five easy steps to perfect the art of guest content. Do it right, and you’ll not only build stronger relationships with your influencers, but you’ll also enjoy the following benefits:Offsetting the burden of having to constantly create relevant content internally.Positioning your company and employees as thought leaders.Extending the reach of your content by securing placements with larger readerships.So, what are you waiting for? Depending on your content program, guest content can come in the form of blog posts, articles, white papers, ebooks, videos, infographics, or podcasts. Start reaching out to your influencers today to discover how content creation or syndication opportunities can strengthen your content marketing and influencer programs.Amanda Maksymiw is a mar­ket­ing asso­ciate at Open­View Labs. She is respon­si­ble for con­tent cre­ation and strat­egy for Open­View and its port­fo­lio com­pa­nies. You can fol­low her on Twit­ter @AmandaMaks.AddThis Sharing ButtonsShare to FacebookFacebookShare to TwitterTwitterShare to PrintPrintShare to EmailEmailShare to MoreAddThislast_img read more